I first came across Trend Watching in my last company, when we were looking at ethical buying trends and how these aligned with having stronger ethics embedded into the brand.
The company does what it says on the tin…watches trends. Then publishes huge reports on key trends and how businesses can adapt to take advantage of such consumer trends.
I find this stuff fascinating and really useful when you’re thinking of new business ideas. However, sometimes I can’t help but think they are self fulfilling prophecies. If you predict a trend and tell enough people, businesses adapt to that trend and more goods and services related to it, then the demand is going to increase and the trend is going to become more widespread.
My first dip into the world of self-employed was creating a women’s jewellery and accessory brand which I plan to sell mainly through an e-commmerce website. As such, I have spent the last few months learning as much as I possibly can about online marketing. I wanted to know how to optimise websites so that people can actually find them on Google, how to attract targeted traffic to the site that leads to sale conversions, how social media can build the brand and so on and so forth.
Recent research from Hiroshima University declares that looking at pictures of cute furry animals increases your productivity.
When starting up a business, one of the things that begin to make it a reality has to be putting together your logo. Something you have to live with day in day out. Something to put across packaging, business cards, to brand your website and so forth.
It can be a bit confusing when deciding which route to go down as there are so many different options. On the plus side, it opens up options for every budget. Whilst putting together the branding for a character brand and also for a women’s accessory brand I’ve ventured down lots of different options and so here are some reviews of some of the best methods that I’ve found, split by budget:
Well I’ve officially missed Entrepreneurs Week with this post, but better late than never.
Last week I visited Entrepreneurs 2012 that was held at the Excel Centre in London. This was an event that was aimed at “entrepreneurs” and there was tonnes of famous faces splashed over their literature. Quite an eclectic bunch…Bill Clinton, Caprice, Bear Grylls, Ruby Wax, Levi Roots.