10 Key Business Trends You Should Know
I first came across Trend Watching in my last company, when we were looking at ethical buying trends and how these aligned with having stronger ethics embedded into the brand.
The company does what it says on the tin…watches trends. Then publishes huge reports on key trends and how businesses can adapt to take advantage of such consumer trends.
I find this stuff fascinating and really useful when you’re thinking of new business ideas. However, sometimes I can’t help but think they are self fulfilling prophecies. If you predict a trend and tell enough people, businesses adapt to that trend and more goods and services related to it, then the demand is going to increase and the trend is going to become more widespread.
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